We have decided to give our clients the ability to use the new and very innovative Microsoft Tag Technology within our player guides. The main reason we are going to be using the tags in our guides is because of the potential and ease of use associated with it. This technology is basically like a bar code system. We put these tags on our clients' ads which will connect anybody who uses their smart phone to "snap" a picture of the tag to your digital materials to the digital world. So in our case it connects your ad in our player guide to something that you would like the reader to see online, like a website, a video, etc.
Here is an example of one. If you use your smart phone and the microsoft tag app, it should connect you to our golfing website.
Here is a Review by CNET and the actual Microsoft Tag Website